Work
Best Buy
Re-focusing the online corporate brand of the largest consumer electronics retailer in the nation.
Keeping It Real
What better way of bringing Best Buy’s laid back, fun-loving culture to life than by using photos of honest-to-goodness employees on their corporate site? And instead of the posed, boring stuff — I went for the outtakes — the ones where the subject didn’t even know the shutter was still clicking.
Best Buy True Stories
Best Buy’s True Stories marketing campaign focused on highlighting real stories from their retail store employees. The Trues Stories website was created and designed with the purpose of housing these fun commercials and other tips online. The color palette was darkened to better accommodate video, and the primary focus of the site was on the people, not unlike the corporate site. This was part of an integrated campaign to bring back the authenticity and irreverence of the Best Buy culture to light.
@15: Philanthropy for Teens
@15 is Best Buy’s teen-centered philantrhopic effort, offering teens the opportunity to raise money for their schools and scholarships for college. The website — now in its fourth version and over 120,000 users strong — is an ever-evolving portal where teens vote where Best Buy’s charitable contributions go.
Best Buy
The opportunities I have had to work with Best Buy have been nothing short of remarkable. From their corporate website to their teen-focused philanthropic efforts, they have consistently pushed the envelope and continue to try new things. It is my pleasure to continue working with them today.
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